Just like people, food products are individual. Modern supermarkets try to buy products which are fairly similar in look, feel, smell and taste, or at least, which conform to a set of minimum standards. Independent shops, however, are often happier to accept fruit and vegetables which look imperfect as long as they are happy with their supplier and know that the taste will be right. With regards to ready-made products, such as fruit juices, customers understand that there may be slight variations in how a juice looks or tastes, but they expect these to be minimal. They place their trust in fruit juice suppliers to ensure that the juice they enjoy always has the taste they like.
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